Process
Conceptualising local and planning global, through channels of slow fashion, Srjana through its creative ways & diversified collections plans to acknowledge these long forgotten aspects of the Indian fashion & textile ambience, alongside creating identification and regenerating the knowledge about our art infused culture.
We intend to always put labour before label & bring forth the arts & crafts of our country, through working with the proficient craftsmen representing different states of India, Srjana plans to be a platform for these artisans, recognising their incalculable talent & hard-work hence bringing more aptitude & identity generating opportunities for them.
Through the incorporation of pure Indian textiles in our collections, the concept of longevity & the pure value of these natural fabrics is brought to attention under the dome of conscious thinking promoting a sustainable lifestyle.
These mindful steps towards the betterment of our environment and
human - resource act as strong knowledge infused roots for the upcoming generations.
We believe that one of India’s core strengths as a country lies in its diverse rooted culture, which has been overshadowed in the lux of un - sustainable ways of ideation & production, which directs towards an environmentally unconscious lifestyle.
Through our brand's ethos we are trying to bring these skilled beings at the forefront in this journey and to be able to tell their stories as well as promoting Indian arts & crafts supporting a conscious aura on a national & global level.
"When we think Srjana, We think India"