Srjana, meaning ‘creation’ in Sanskrit, started with the belief that well designed clothes and home textiles created by skilled artisans from all over India practicing myriad craft forms on Indian textiles can bring a sense of individualism and a connection with rich diverse ethnicities of India.

Srjana is a lifestyle brand that celebrates the rich heritage of Indian crafts and textiles through its varied collections. Dedicated to promoting Indian artisans, Srjana places labor before label, bringing the arts and crafts of India into the spotlight. Our designs and silhouettes seamlessly blend traditional crafts with modern styles, catering to the tastes of contemporary clients.

 Through our brand's ethos, we aim to foreground the stories of skilled artisans and promote Indian arts and crafts, fostering a conscious aura both nationally and globally. Our creative approaches and diversified collections seek to revive and celebrate the often forgotten facets of Indian fashion and textile heritage, promoting cultural appreciation and sustainable practices.

We like to think of ourselves as storytellers. With all that we do in the sartorial world, we are inevitably unraveling the beauty of the less-known. The result is a Srjana(creative) process steeped in simplicity and intricacy, and a journey that never ceases to enlighten us.

Srjana stands directed at a path where generations meet under the roof of timeless elegance, through growing and ever-changing channels of reviving our traditions, where we strive to walk through the means of minimalized amalgamation of culture and modernisation. 

At Srjana our goal is to be able to narrate the story of different states and their craftsmen. India is a country full of gifted hands that can thread a story through the language of their homegrown arts and crafts.

Our clothing and home decor from one end to the other is sprinkled with utmost care and precision, which helps us derive a lasting impact on people. 

Srjana is a humble offering of optimism that comes to life through earthy colours, luxurious yet organic textures, bespoke patterns, and timeless motifs that embody our ethos of less-is-more.

“When we think Srjana, we think India”