About

Srjana, meaning ‘creation’ in Sanskrit, started with the belief that well designed clothes created by skilled artisans from all over India practicing myriad craft forms on pure fabrics can bring a sense of individualism and a connection with rich diverse ethnicities of India.

We are an Alternate Ethnic Wear brand with its roots in Noida, India.

"To create consciously is to feel whole - heartedly"

Srjana is a humble offering of optimism that comes to life through earthy colours, luxurious yet organic textures, bespoke patterns, and timeless motifs that embody our ethos of less-is-more.

We pay homage to the hands-on expertise of several generations of artisans, which over the generations has cultivated a treasure trove of ingenuity that has imprinted our designs with a distinctive charm.

We like to think of ourselves as storytellers. With all that we do in the sartorial world, we are inevitably unraveling the beauty of the less-known. The result is a Srjana(creative) process steeped in simplicity and intricacy, and a journey that never ceases to enlighten us.

Srjana stands directed at a path where generations meet under the roof of timeless elegance, through growing and ever-changing channels of reviving our traditions, where we strive to walk through the means of minimalized amalgamation of hand crafted luxury. 

At Srjana our goal is to be able to narrate the story of different states and their craftsmen. India is a country full of gifted hands that can thread a story through the language of their homegrown arts and crafts. Through our brand ethos we are trying to bring these skilled beings at the forefront in this journey, to be able to tell their stories as well. 

Our clothing from one end to the other is sprinkled with utmost care and precision, which helps us derive a lasting impact on people.