The Story

Srjana—meaning creation in Sanskrit—was born from the belief that well-crafted design, rooted in India’s rich textile traditions, can connect us more deeply to who we are and where we come from.

We are a lifestyle brand rooted in the quiet brilliance of Indian craft. Each of our collections is a tribute to the hands that hold centuries of tradition—those who stitch, weave, and carve meaning into fabric. We honour the maker before the mark, working closely with artisans across India whose skill and care are passed down like heirlooms. Through every thread and silhouette, we carry their stories forward—preserving the past, and reimagining it for today.

Every garment and home piece we create is a quiet tribute to Indian craftsmanship—reimagined for modern lives. With silhouettes that feel easy yet elevated, and textiles that carry the legacy of time-honoured craft forms, Srjana bridges tradition and contemporary sensibility with effortless grace.

Through our work, we aim to revive lesser-known craft stories, inspire mindful living, and foster cultural pride—locally and globally. We like to think of ourselves as storytellers, unraveling beauty from the threads of the past into something personal and present.

Srjana is a meeting point—where heritage and modernity coexist, where everyday moments become rituals of elegance, and where the soul of India finds new form.